KING’S Lynn have announced a new three-year stadium naming deal meaning they will launch the campaign in the Adrian Flux Arena.

The East Winch-based insurance broker also hold naming rights to the grandstand at King’s Lynn FC, and owner Buster Chapman says money from the deal will be re-invested into the venue to help its growth for not only speedway but also stock car and banger racing, drifting, karting and music.

Chapman said: “It’s great news for the town and this money will help to attract even more people here, continue to grow the stadium and hopefully it will be good for everybody involved.

“It’s brilliant for us to be associated with a company like Adrian Flux - we couldn’t have wished for anything better and we’re confident it will work out well for both parties.”